Navigating the Commercialization Journey: Insights from Science to Market

In the second episode of season 2, host Sabine Hutchison, Seuss+ CEO and Co-Founder, is joined by the dynamic Kirsten Detrick, whose extensive experience in biotech and pharma comes through in her insightful advice to listeners.

Many biotechs think they don’t need to focus on the commercialization aspect of the business because they’re planning to sell the asset or partner with another organization to take it to market. Others believe they’ve got such a great molecule it will sell itself. Kirsten doesn’t agree. This episode takes a different look at commercialization, particularly exploring why it’s crucial from the start.

In a conversation jam-packed with insights, Sabine and Kirsten cover product differentiation, target product profiles, commercialization, and more. You won’t want to miss this episode: Kirsten mines her three decades of experience acquiring and launching multi-billion-dollar blockbusters and shares four areas for biotechs to focus on.

One fact becomes clear: commercialization isn’t just something to think about at the end of a successful clinical trial, it should be embedded from day one. Listen to this episode to find out why and how.

Kirsten Detrick Bio

Kirsten Detrick is a senior biotech executive who pursued a distinguished career with Fortune 10 biopharma organizations and who now serves as a strategic adviser for life sciences start-ups in the US and Europe as the Founder of Parke-Hadley Advisors LLC. Detrick has more than 30 years of experience as an established P&L leader, a strategic marketing and sales expert, and a general manager. She has successfully commercialized and launched multiple new therapeutics and built corporate drug pipelines for global biopharma organizations including Amgen, Bristol Myers Squibb, and Takeda.

In total, Kirsten estimates that if you added up the annual revenue from the “peak” sales on the drugs she’s led or launched, it would total more than $26.5 billion. Remember – that would be just ONE year of revenue! More importantly, Kirsten’s proud of the work she’d done to help hundreds of thousands of patients fight grievous illnesses like rheumatoid arthritis, psoriasis, ulcerative colitis, Crohn’s disease, acute coronary syndromes, osteoporosis… the list of categories in which Kirsten has worked is very, very long.

Join the discussion and listen to the full episode here.